PIN -nt UP - Mary Jane Bourbon & Smokehouse

Recently we devised a marketing program for Mary Jane Bourbon & Smokehouse and 573 Magazine.

The plan was simple – gather up some willing victims and make a series of Industrial Pin-Up Posters live at the restaurant. We had no idea; this idea would be so popular. We posted a simple search for models on our Facebook; we received more than 3200 interactions with the post and nearly 300 emails of interest from men and women all over the 573. Ok, I admit this project was going to be fun.

So we made the designs, found the props, wardrobe, and talent, and fired away. This is the first one out of the box.

We set up our temporary studio upstairs at Mary Jane Bourbon & Smokehouse. While customers ate their dinner, they watched as we set up the lighting, did makeup, and made the images.

Kinda like performance art.

So what is Pin-Up?

According to  - although pin-up modeling is associated with World War II and the 1950s, it has developed more recently into a subculture which can be seen represented in the styles of some celebrities and public figures. Pamela Anderson was considered the "perennial pin-up" due to decades' worth of modeling for Hugh Hefner's Playboy magazine. The American singer Lana Del Rey, whose style is comparable to that of the classic pin-up model, has performed a song called "Pin-Up Galore". Beyoncé has recorded a song titled "Why Don't You Love Me" which pays tribute to the pin-up queen of the 1950s, Bettie Page. The burlesque performer Dita Von Teese is often referred to as a modern pin-up. She has appeared in a biographical film about Bettie Page, Bettie Page Reveals All, in which Von Teese helps to define pin-up. 

Classic pin up young brunette woman with polka dot dress with spilled ink on dress and desk with framed picture of sailor